Japanese carmaker Toyota has announced the sales price for the latest Prius v hybrid and its all-new Prius Plug-in, which will undercut rival Opel’s Ampera.

Toyota have been showcasing the new vehicles at the Frankfurt motor show, with the company claiming average fuel economy ratings of 42 mpg for the Prius v and 134.5 mpg for the Prius Plug-in.

The Plug-in is Toyota’s most advanced Prius yet, says the company, combining an electric motor, lithium-ion battery and petrol engine, which will have emissions potentially as low as 49g/km. But the all-electric mode based on its lithium-ion battery has a maximum driving range of less than 15 miles.

In the UK, when the vehicles go on sale early next year, the Prius Plug-in will retail for less than £31,000 and be eligible for a government grant of up to £5000.

Meanwhile in the US, the recommended retail price for the Prius v starts at $26,400 and will go up to $29,990 for premium models when they arrive at dealerships late October.

The price tag for the Plug-in is rather higher, starting at $32,000 for the basic model and rising to $39,525 for the more advanced model.

Toyota will launch the vehicles initially in 14 states including California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland and Virginia, with nationwide rollout in 2013. Vehicle deliveries will begin next spring.

For further information:
www.toyota.com

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