Google tops Greenpeace ‘Cool IT’ list

Google has topped Greenpeace’s fifth edition of its leaderboard comparing the policies of 21 major IT, ‘Cool IT’.

Google, Cisco, and Dell are all praised by the environmental group for sourcing over 20% of their energy globally from renewable sources.

In recent years, Google has made a number of high profile investments in renewables energy totalling over $850 million, although it has ditched both its home energy monitoring tool and its initiative to make renewable energy cheaper than coal.

“Technology giants have a real opportunity to use their power and influence to change how we produce and use energy – Google tops the table because it’s putting its money where its mouth is by pumping investment into renewable energy,” says Greenpeace International IT analyst Gary Cook.

Meanwhile, Cisco, Ericsson, and Fujitsu, which rank second and equal third overall, are cited for providing case studies of how unique technologies are creating ways of reducing emissions.

At the bottom of the table are Oracle, TCS and Telefónica, owners of O2, which launched a major sustainability strategy earlier this week committing to significant emission reductions.

But conspicuously absent from the list, though, is Apple, which Greenpeace refuses to include because it does not meet the ranking’s criteria.

Facebook is also missing from the list, although following its announcement of a new policy on purchasing renewable energy, Greenpeace says that the company will be included next year.

“The IT industry must use its influence, innovative spirit and technological know-how to overcome the dirty energy companies who are holding on to the status quo, and holding us back from a transition to a renewable energy economy,” says Cook. “What we’re seeing is a lot of talk from companies about moving toward clean energy, but so far, not much of action.”

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Related stories:
Google and Warren Buffett make more solar investments (21-Dec 2011)
Google ‘retires’ initiative to make renewable energy as cheap as coal (24-Nov 2011)
Hewlett-Packard tops Greenpeace green electronics guide (9-Nov 2011)
Greenpeace urges IT giants to switch to renewable energy (31-Mar 2010)

09 February 2012